BreatheLife Campaign

A global campaign to mobilize governments and individuals to take action on air pollution
BreatheLife
Ongoing
started:
2016

BreatheLife is a joint campaign led by the World Health Organization (WHO), United Nations Environment and the Climate & Clean Air Coalition (CCAC) to mobilize cities and individuals to protect our health and planet from the effects of air pollution.

The campaign combines public health and climate change expertise with guidance on implementing solutions to air pollution in support of global development goals.

Find out more about the campaign at breathlife2030.org.

Objectives

The campaign aims to support the leadership, policy and technical work of the WHO, UN Environment and the Coalition in advancing three core strategic goals:

  • Engage citiy, subnational and national governments to commit to achieving WHO Air Quality Guidelines by 2030
  • Halve the number of air pollution related deaths by 2030
  • Slow the pace of climate change by 0.5 degrees Celsius by 2050

Activities

The campaign has been built to bring together diverse groups around common interests in order to develop a shared goal and strategy:

   

  • Connect cities: Provide a platform for cities to share best practices and demonstrate progress in their journey to meeting WHO air quality targets by 2030
  • Increase monitoring: Work with municipalities to expand monitoring efforts that can keep citizens informed and facilitate more sustainable urban development
  • Accelerate solutions: Build demand for new solutions that are working and support municipalities in effectively implementing them in their own cities
  • Build public awareness: Increase support for city and national action to reduce air pollution and short-lived climate pollutants to meet health and development priorities by 2020, and the Sustainable Development Goals by 2030
  • Empower individuals: Educate people about the burden air pollution poses to our health and our climate and provide meaningful ways to take action both locally and global

Who's involved

Lead Partner: A Coalition partner with an active role in coordinating, monitoring and guiding the work of an initiative.

Implementer: A Coalition partner or actor receiving Coalition funds to implement an activity or initiative.

Resources & tools

Activity contact

Sandra Cavalieri,
Urban Health Initiative Coordinator
Sandra.Cavalieri [at] un.org

Initiatives

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