“Burn Right” is a campaign launched in Sweden and Chile, along with a global online campaign sponsored by the CCAC. It asks woodstove users to followia few simple steps to get...
Certain countries, including Nordic countries and the United States, have a long history of addressing solid fuel heating stove emissions for health reasons through regulations and educational campaigns. The Burn Right campaign aims to leverage these past experiences.
The campaign focuses on raising consciousness of domestic wood heating as a source of black carbon and particle pollution, adding climate considerations into existing campaigns that focus solely on air quality impacts. Such consciousness has the potential to spur additional consumer action.
The campaign targets consumers in countries where solid fuel combustion for residential heating is a common practice, as well as heat stove manufacturers to incentivize production of cleaner burning stoves.