Changing Behavior Webinar #1: Why is Changing Behavior so Hard?

30 January, 2018
15:00 CET (UTC+1)
Online event

Research has shown that there is often a gap between our intentions as human beings and our actual behavior. This is no different for low-income customers. In this webinar, BoP Innovation Center and the Stockholm Environment Institute (SEI) will explore the psychology behind decision making and share learnings from behavior change campaigns developed by both large and small companies. SEI will also share findings from a research initiative to understand more about behavior and choice in relation to uptake of clean cookstoves in Africa.

This webinar is part of a three-part series "Changing Behavior: Frameworks and Approaches to Strengthen BoP Markets" hosted by the Global Alliance for Clean Cookstoves (Alliance), Practical Action, Hystra, and BoP Innovation Center. Consisting of three distinct sessions, presenters will discuss insights, learnings, and successful case studies of changing behavior around the purchase and adoption of household products among BoP consumers. This series is an initiative of the Global Distributors Collective (GDC), a consortium of organizations led by Practical Action that is working to strengthen and scale the capacity of last mile distributors to reach the world’s poor with life-saving and life-changing products.


  • Trisha Clauson, BoP Innovation Center
  • Fiona Lambe, Stockholm Environment Institute
  • Oliver Johnson, Stockholm Environment Institute
  • Moderator: Kavanaugh Livingston, Global Alliance for Clean Cookstoves


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