Communication for rural development

This course is meant to enable development and communication professionals to design and implement rural communication strategies combining participatory methods with communication processes, media and tools best suited for a specific situation.

Audience:

The course primarily addresses field workers, community leaders, development and communication professionals who need to enhance their skills in designing and implementing participatory communication strategies and services. It also provides practical orientation for managers who wish to include communication activities in agricultural and rural development programmes.

Content:

• Identifying the phases and steps in communication planning for development
• Conducting situational analysis and participatory communication appraisal in the field
• Developing a workable communication strategy and plan of action
• Facilitating multistakeholder dialogue and collaboration to successfully implement ComDev activities
• Designing, pre-testing, producing and using multimedia ComDev materials
• Assessing the results of ComDev initiatives and promoting long-term sustainability
• Understanding ComDev as it applies to agriculture and rural development issues