Guidance Framework for Better Air Quality in Asian Cities - Air Quality Communication

Air quality (AQ) communication involves the active use of data to inform the general public and key stakeholders about air pollution issues. It aims to raise awareness, change attitudes and foster behavior change. Communication is an essential part of air quality management (AQM) because the adoption of air pollution control measures will only be effective if its relevance and impact are conveyed to policymakers and to interested parties likely to be affected by the intervention. In communicating air pollution prevention, careful consideration should be given to the target audiences, the message that is being sent, and the communication channel used to deliver it.