My Plot Does Not Burn (Mi Parcela No Se Quema)

This communication campaign on crop residue burning was launched by the Ministry of Agriculture and Rural Development of Mexico, titled "Mi Parcela No Se Quema" (My Plot Does Not Burn). It aims to promote no-burn alternatives among farmers and make sure they understand risks associated with burning before they submit for a fire permit.

The communication campaign is complementing by in-person and online training on alternative uses for crop residue and health and environmental impacts of crop residue burning.