BreatheLife Campaign

Year

2016

Funding

CCAC Funded

Implementing partners

BreatheLife is a global campaign that mobilizes cities and individuals to take action on air pollution to protect our health and the planet. The campaign is led by the World Health Organization (WHO), UN Environment Programme (UNEP) and the Climate & Clean Air Coalition (CCAC).

Find out more about the campaign at breathlife2030.org.

Objectives

The BreatheLife campaign is calling for governments - city, regional and national - to commit to achieving WHO Air Quality Guidelines by 2030. Reducing air pollution to levels deemed safe by the WHO will halve the number of air pollution related deaths by 2030, while at the same time helping to slow the rate of climate change.

Activities

Partners in the campaign are working to:

Connect cities: Provide a platform for cities to share best practices and demonstrate progress in their journey to meeting WHO air quality targets by 2030
Increase monitoring: Work with municipalities to expand monitoring efforts that can keep citizens informed and facilitate more sustainable urban development
Accelerate solutions: Build demand for new solutions that are working and support municipalities in effectively implementing them in their own cities
Build public awareness: Increase support for city and national action to reduce air pollution and short-lived climate pollutants to meet health and development priorities by 2020, and the Sustainable Development Goals by 2030
Empower individuals: Educate people about the burden air pollution poses to our health and our climate and provide meaningful ways to take action both locally and global